Black Goji Berry Drip Coffee — where the natural meets the unexpected.  Premium Arabica is paired with wild black goji berries from Qinghai, a  deep-hued goji that grows high in the remote plateau. The result is comfortably  familiar yet quietly exotic: a smooth coffee base with a gentle wild-berry  sweetness and a soft floral lift that lingers. 

Aroma: delicate wild-berry notes with light floral nuances. Palate: bright,  fruit-kissed sweetness with a subtle cranberry-like tartness, balanced by cocoa  tones from the roast; black goji adds a distinctive violet-like impression and a  mild earthy depth. Finish: clean and elegant, ending with a tea-like dryness and  a faint herbal echo—think dried fruit and lingering florals. 

Origin & Craft: made with Lycium ruthenicum (wild black goji),  hand-harvested on the Qinghai Plateau above 9,000 ft. Intense sun, dramatic  day-night temperature swings, and the pristine, demanding environment shape  the berry’s character and rarity. Long valued in Tibetan culture—often known  locally as “Hei Gou Qi”—black goji has been enjoyed in traditional nourishing  drinks for generations. The berries are naturally sun-dried in the thin highland  air with no preservatives or additives. Our coffee comes from high-altitude estates and is micro-lot roasted to a medium-dark profile so the berry’s fine  detail folds seamlessly into coffee’s rounded body—no artificial flavourings,  just the real essence of whole berries. 

Packaging & Sustainability: presented in a matte purple gift box with 8  individually wrapped drip filter sachets, each precisely portioned for one cup  and filled with ground coffee plus real black goji. Every sachet is  nitrogen-flushed and sealed to lock in freshness, bringing a hand-pour ritual  to a simple single-serve format. The outer box uses FSC-certified recyclable  board and soy-based inks; the drip filter is made from biodegradable plant  fibres, and each outer sachet is recyclable. We minimise plastic wherever  possible, including a thin bio-based inner film to protect aroma while reducing  environmental impact. By sourcing wild black goji through local Qinghai  cooperatives, Berry Club supports indigenous communities and biodiversity  protection—and every berry is traceable to its region of origin.